I don’t blame Scott Adams for his negative portrayal of hitchhiking in a recent series of Dilbert strips. After all, he’s a supporter of the growing rideshare movement and the joke wouldn’t work without the reference to hitchhiking. However, when presented in this manner it keeps reinforcing the idea of hitchhiking as inherently being dangerous. We know better. But public opinion (be it true or false) creates the reality. Our work may help to reverse this reality in the future.